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Youssef El Karmi

I’m an
E-commerce & Digital Marketing Expert

0
Years of
Experience
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Completed
Projects
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Years
Experience
Working

E-commerce & Digital Strategy Consultant

Specialized in E-commerce Management, SEO, Digital Marketing, and Business Transformation

E-commerce Strategy

I optimize online stores, streamline operations, and maximize ROI through strategic digital planning.

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eCommerce & SEO Insights

I use tools like Google Analytics and SEMrush to improve product listings, boost traffic, and grow visibility.

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Digital Marketing

I craft multi-channel, data-driven campaigns that boost visibility, drive engagement, and increase conversions.

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Web & eCommerce Development

I build responsive eCommerce stores and web apps using Shopify, Magento, and WordPress for scalable growth.

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Experience

2011 – Present
Web & eCommerce
Consultant
  • Design and optimize Shopify, WordPress
  • Improve UX, SEO, and online sales performance.
  • Deliver custom, scalable digital solutions.
2024-2025
SEO Analyst
– Molly Custom Silverr
  • Led audits and on-page SEO improvements.
  • Boosted organic traffic and product visibility.
  • Enhanced keyword strategy and technical SEO.
2023-2024
Lead Systems Analyst
– O’Reilly Auto Parts
  • Led product roadmap and cross-team execution.
  • Increased conversions and user engagement.
  • Managed full lifecycle and platform integrations.
2018-2023
E-commerce Manager
– Balfour & Co
  • Oversaw all eCommerce operations and strategy.
  • Improved UX and SEO, raising traffic by 30%.
  • Optimized catalog and sales funnel performance.
2016-2018
Account Executive
— RIU Hotels
  • Managed B2B/B2C sales across 3 languages.
  • Handled direct clients and agency accounts.
  • Boosted bookings through client relationships.
2016-2019
IT Team Leader
— Avira Operations GmbH
  • Maintained 99.9% uptime, reducing response times by 25%.
  • Improved UX and cut bounce rate by 15% using user behavior data.
  • Streamlined content updates and reduced dev reliance by 40%.
2014-2016
E-commerce Merchandiser,
Inditex Groupe
  • Managed online product listings and seasonal collections for multiple Inditex brands.
  • Ensured visual consistency and optimized content for regional markets.
  • Collaborated with HQ to align digital merchandising with in-store strategy.

I use data-driven growth strategies to scale digital brands.

From performance marketing to SEO optimization, I combine analytical thinking with creative execution to drive measurable business results. My approach is built on conversion, customer experience, and strategic testing.

SEO & CRO
eCommerce Strategy
Growth Marketing
Media Buying

Professional certifications and achievements.

I’ve earned with dedication.
With focus and passion, I’ve developed real skills that empower my digital work.

AI-Powered Marketer
Mastering keyword research, content optimization & technical SEO for scalable growth.
Agile Project Management
Atlassian Certified Professional Scrum methodologies and Agile frameworks for high-efficiency team workflows.
Sitecore® Web Experience Management
Create, manage, and deliver content tailor-made for every customer and channel using a fully customizable CMS on private cloud.
Atlassian IT Service Management (ITSM) Professional Certificate
IT Service Management, IT Management Monitoring Change Management, Certifying organizations Atlassian
Adobe Certified Expert-Adobe Commerce Business Practitioner
Earners of this credential have demonstrated a thorough understanding of how to leverage Adobe Commerce functionality to satisfy eCommerce business goals according to best practices.
Backlink Management
In the Backlink Management Course with Greg Gifford, I learned how to analyze, audit, and build high-quality backlinks using Semrush tools, while identifying and removing harmful links to improve SEO performance.
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Testimonials

Day shall form years which rule made first, make a our night life herb midst isn't fish give lights land morning lesser. Said cattle. Green us fish rule third dry his for. Created signs under.

Damien O'Ryan
Mountain Inc

Day shall form years which rule made first, make a our night life herb midst isn't fish give lights land morning lesser. Said cattle. Green us fish rule third dry his for. Created signs under.

Kien Hester
CEO Vintage

Day shall form years which rule made first, make a our night life herb midst isn't fish give lights land morning lesser. Said cattle. Green us fish rule third dry his for. Created signs under.

Chanelle Reed
Woody Nature

Day shall form years which rule made first, make a our night life herb midst isn't fish give lights land morning lesser. Said cattle. Green us fish rule third dry his for. Created signs under.

Chanelle Reed
Woody Nature

Day shall form years which rule made first, make a our night life herb midst isn't fish give lights land morning lesser. Said cattle. Green us fish rule third dry his for. Created signs under.

Chanelle Reed
Woody Nature

Day shall form years which rule made first, make a our night life herb midst isn't fish give lights land morning lesser. Said cattle. Green us fish rule third dry his for. Created signs under.

Chanelle Reed
Woody Nature

Day shall form years which rule made first, make a our night life herb midst isn't fish give lights land morning lesser. Said cattle. Green us fish rule third dry his for. Created signs under.

Chanelle Reed
Woody Nature

Day shall form years which rule made first, make a our night life herb midst isn't fish give lights land morning lesser. Said cattle. Green us fish rule third dry his for. Created signs under.

Chanelle Reed
Woody Nature
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Contact

Let’s build something awesome together.
Whether you’re launching your first product, scaling your business, or just exploring ideas — I’d love to hear from you.

Get in Touch

Email:
Phone:

+523320191605

Or simply fill out the form. I’ll get back to you within 24 hours.

Let’s Collaborate

I’m always open to exciting collaborations and impactful projects